Commercial Blogs
I had to share this White Paper! A quick 8 pager but an amazing set of examples of internal and external commerical applications of blogs with clearly measurable ROI. They even have a set of rules listed that any reseller can use with their commercial clients as a consultative tool to solution sell Blogware. Here is an excerpt:
“This white paper looks at the rise of the weblog phenomenon and examines its potential effect on business, and how businesses can harness this realignment of technology and communication. Weblogs will give rise to a new “generation” of authorities by making it easy to share meaningful information and content as needed, and at the fast-paced and often irregular speed of business.”
You will need a PDF reader, but you can read the full article here
