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The full article is here, but some interesting snippets of interest:

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In a recent survey of its readers, award-winning WordBiz Report discovered that marketers see blogging as more than just a current fad. 63.8% percent of readers surveyed felt that blogging was here to stay, while only 8.5% percent believe it’s just a passing trend. The remaining 27.7% were unsure…

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The WordBiz Report survey, posted earlier this month, also asks marketers and business owners what their most pressing questions about blogs are. Among the responses:

-“How can I make money blogging?”
-“Blog versus an e-newsletter – which is a more effective way of reaching my audience?”
-“Why is it important for businesses to have blogs?”
-“My audience is conservative, non-computer-savvy business people. Will they respond to a blog or think I’m a nut?”

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Other questions in the survey revealed that 82% of respondents did, in fact, know what a blog was, while 2.9% had no idea. 44.7% thought the word “blog” was descriptive. 33% feel the term is just plain silly and 22.3% said the word is “ugly.”

I have come across some great articles that are showing the fast rate of adoption of blogging tools for commercial applications. Take a look at Microsoft, Ebay, IBM, Sun and there are many more…….

These examples are great to understand how a blog can improve your business.These should give you a good indication as to what you or your client's business minds should be playing with.

I also posted an article a while ago with a link to a white paper on commercial applications of blogs. These two together will definitely start to shape your perception of how Blogging can decrease your operational costs and improve communications internally and with your customer base.

If you are a company looking to try a blog for commercial applications, please click here to look at some of the solutions that are available through our resellers. Many of them offer no obligation 30 day free trial accounts, so please feel free to play with the service and allow our partners to shape a solution for you.

If you are looking to forge a larger relationship as a reseller of ours, or for a large enterprise solutions please feel free to shoot an email to me anytime! peter@tucows.com