Blogs are here to Stay!
The full article is here, but some interesting snippets of interest:
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In a recent survey of its readers, award-winning WordBiz Report discovered that marketers see blogging as more than just a current fad. 63.8% percent of readers surveyed felt that blogging was here to stay, while only 8.5% percent believe it’s just a passing trend. The remaining 27.7% were unsure…
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The WordBiz Report survey, posted earlier this month, also asks marketers and business owners what their most pressing questions about blogs are. Among the responses:
-“How can I make money blogging?”
-“Blog versus an e-newsletter – which is a more effective way of reaching my audience?”
-“Why is it important for businesses to have blogs?”
-“My audience is conservative, non-computer-savvy business people. Will they respond to a blog or think I’m a nut?”
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Other questions in the survey revealed that 82% of respondents did, in fact, know what a blog was, while 2.9% had no idea. 44.7% thought the word “blog” was descriptive. 33% feel the term is just plain silly and 22.3% said the word is “ugly.”
