Analysis of the market share of Blogging Industry Leaders

A well done analysis of the market share, useage and rough subscriber share for each of the major blog software providers on the market by Elise.com. This one deals with much more empirical data gathered from Google's index.

Some Interesting Data Points for thought:

-  Technorati tracks over 3.5 million ACTIVE (One post every three days) blogs today and projects doubling every six months.

-  70-85% of blogs use a centrally hosted solution vs. an install it yourself solution. Clients demand a complete service and only the most technical require the flexibility of really being able to get under the hood of open code.

-  Typepad, who has a hosted solution and is an excellent example of current market demand and potential retail revenue generation, has an approximate rating of 700+K in terms of their methodology of tracking blogs under management. If you look at their features, storage, and pricing scheme, our service has significantly more storage which is handy for photo apps, more feature reach than even their best package, and is competitively priced on a wholesale level where resellers could acquire  a nice % of margin and still undercut / match their retail pricing.

 

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