Madison Avenue Ponders the Potential of Web Logs
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Mr. Jaffe said blogs were popping up everywhere because people want an improved ability to learn and communicate in real time. “One of the things I do is represent the advertiser industry,” Mr. Jaffe said. “Most of the time you can intuit what people's views will be. But in those areas where that's not the case, then getting feedback is critical.”
Steve Hall, editor and publisher of Adrants, a blog commenting on advertising and media matters, said that blogs open windows for people. “Most corporate agency Web sites are really just fancy billboards,” he said. “It's pretty much impossible to have a face-to-face with every single business contact out there. What better way than to put your voice out there on a regular basis with a Web log?”
