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Some impressive numbers for you to consider. Here is a link to the actual report in PDF format, but I have provided some of the juicier details for you to chew on:

-    Over 7% of Internet Users in the US have created a blog, that is a number in excess of 8 million customers while at the same time only 38% of Internet users even confidently know what a Blog is.

This means that almost 19% of anyone who knows what a blog is has created one of their own, or basically 1 in 5-6.

-    27% of Internet users regularly read blogs, 12% have commented or contributed content to blogs, and over 5% use RSS aggregators to consume dynamic content through blogs or Interactive websites.

Blogs are changing the way surfers interact with the Internet. A basic portal to information is morphing into an experience connecting Internet users professionaly and personaly. Connectivity is becoming an application that provides more value to their lives.

-    Likely Blog Creator Profiles:

    57% are male
    48% are under the age of 30, while 52% are older
    70% have broadband at home
    42% have a household income over 50K US
    39% have college degrees or better

Blogs are not only the realm of teenagers and geeks any longer. They have entered almost every demographic and as the knowledge of this application is spread so will the diversity of the customer base.