I read this article on Technology Review that correlates the
logical association between gaming and the community building benefits of Blogs. Not to mention just the community building aspects of a Publisher hosted blog, but imagine every monthly subscriber to World of Warcraft being provided a blog to share their woes, tears, successes, and enjoyment of their gaming experience. Not to mention the fact a gamer who has a top character always wants to showcase what they have built, and what better trophy case than a game branded web presence that is easy to use and can track and hold descriptions of raids, screenshots, videos, and even podcasts or videocasts of gaming on the fly. Guild blogs, character blogs, storyline blogs… all of these networking and communicating together all the while reinforcing the awareness of the game and the publisher is a strong value proposition that I can see emerging just over the horizon.
As an avid part time gamer myself and having experience with such titles as Earth and Beyond which has been cancelled for some time now, EVE, Guild Wars, Lineage, and currently Matrix Online, I know the amount of dedication players of MMORPGs (Massively Multiplayer Online Role Playing Game) give to their game of choice. There is even a website dedicated to the realm of MMORPGs that discusses what is coming and what is the best rated today.
When a gaming publisher that generally acquires revenue from monthly subscription fees looks for that next big differentiator to their competition in this highly competitive market, it will be interesting to see how long it takes for one of these providers to take the next logical step from the chaotic tough to follow forums that do not support RSS that most provide today, to a Game blog, and eventually a Blog offering for every subscriber.
What better vehicle for providing this feature than an outsourced fully wholesale and completely brandable best of breed blogging solution than Blogware? There is none…