MSN Space Race for the Blogosphere
MSN is trying something a little unique by holding a contest to 
try and attract more British bloggers to their free blogging platform.
Basically they want users to acquire a UFO picture (If you don't have one, they are happy to provide one) and post this to their MSN Spaces blog with a small article that will then enter them to win all kinds of neat stuff such as MP3 players and digital cameras.
Great idea to flaunt the brand, create some awareness, and get users in to try the tool, although a strategy premised on a ficticious topic may not be the best bet to create repeat or long term bloggers. All this seems to do for MSN in the long term is create a bunch of populated blogs.
Considering how much they have been number tossing regarding the millions of users they have in North America as of late, I can see how this would be a great way to beef up the numbers in that locale….
