Should Corporate Executives Blog?
Yes, there's definitely nothing to be afraid of. Well that's what Bob Lutz told Information Week and I totally agree. His comments about the GM Fastlane Blog extol allot of the virtues John and I discussed in the last article I posted about transparency, airing negative comments as well as positive ones, and using it as an honest dialogue with customers.
It's important that we run the bad with the good. We'd take a credibility hit if we posted only rosy compliments, and credibility is the most important attribute a corporate blog can have. Once it's gone, your blog is meaningless.
If you filter the negatives out, you don't have a true dialogue, so how can you hope to change anybody's mind about your products or your business?
