Boeing bows to the power of Bloggers
Boeing has decided to market their new Connexion in-flight Internet service by taking up a few prominent bloggers on a voyage to demonstrate how blogging is a great way to use the service… Great way of acquiring some viral marketing to promote the new service is more like it, but it does go to show that the big corporations are recognizing the power of viral marketing and how blogs and prominent bloggers are one of the best ways to do so.
It's an important new way to communicate with the public, said Terrance Scott, a spokesman for Connexion by Boeing, the company's aerial Internet service. “We're working with that community to understand how it fits into the news cycle, how it fits into marketing,” he said. Bloggers already are using Connexion during flights to keep in touch with people on the ground, Scott said. “We're seeing a ton of it at 30,000 feet.”
