Pubsub Introduces Open Source Structured Blogging

This is a very interesting press release since it involves some ideas I have been bouncing around as of late.

Bob touched on this topic on his blog a few weeks back…

“All of these ideas and proposals have the same basic “Web 2.0” theme: Make it easier for computers to process the data on the web by publishing that data in formats which are easily parsed and manipulated.”

Instead of figuring out a way to accurately categorize the immense amount of data coming through from the unstructured chaotic blogosphere, why not try and get the publishers and the platforms they use to “pre-structure” it as a standard for all indexing services before it's referenced. Absolutely a brilliant strategy on the part of Pubsub, but one of many that will emerge since there is allot of room to play in this space.

Lately I have been thinking about ways to mine blog content for more relevance and context around queries. Being able to micro-divide content along verticals with a high level of accuracy would lead to a unique positioning in the market and IMHO ultimately create more demand and consumption of blog content by readers which benefits the entire food chain. 

Today, searching blog content allows you the ability to find data based on key words without context. Imagine being able to search not only for keywords, but keywords within reviews of hotels by people who stayed there (not just books or movies) , or further clustering of that search to differentiate between hotels in New York or hotels that have New York in their name. That is a tool I would use, and I know many, many others would too…

For more info on the Open source Structured Blogging initiative take a look here. 

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