Advice to all! Outline and Implement a Corporate Blogging Strategy
otherwise you may end up like Dell…
In an open letter to Dell, Jarvis wrote: “Your product was a lemon, and your customer service was appalling … Today, when you lose a customer, you don't lose just that customer, you risk losing that customer's friends. And thanks to the Internet and blogs and consumer rate-and-review services, your customers have lots and lots of friends all around the
world.”
The following day the letter was the third most linked-to post in the blogosphere, according to Web search and navigation consultancy Intelliseek, Cincinnati.
