AOL Taps Intelliseek To Monitor Blogosphere
AOL and Intelliseek's Blogpulse announce a cooperative to provide AOL with mined data on the Blogoshphere and also allow them to syndicate BlogPulse's two blogs; BlogPulse Newswire, an account of daily blog activity, and BlogPulse Spotlight, which focuses on entertainment and celebrity based blogs. This further beefs up their recent moves with the acquisition of Weblogs Inc. to fill their media properties with more relevant Blog and RSS content.
Blogpulse differs in their approach from the more traditional RSS Search out there such as Pubsub and Technorati by specializing in providing detailed reports on brand and buzz trends to those willing and can afford to pay. They do provide traditional search for the masses including overviews of what everyone's talking about, but also provides a specialized service that allows a brand to monitor and mine any dialogs regarding their products and services for a beefy price.
This approach is very unique and gives a clear indication as to exactly how much potential there is in the amount and quality of data being generated through bloggers sharing their thoughts, opinions, and experiences with products and services of all kinds. Their business model is a mere drop in the bucket as new players start to understand and mine Blog content for all kinds of vertical applications in the future.
