Click To Hit

I was reading this article on Microsoft Scoble's blog about how he's playing with different blog tools and what's happening with the personal review he's doing with the different vendors.

Considering the list of suspects, the one thing that struck me was why he isn't checking out blogware and then it dawned on me. If you look at any of the top bloggers using our tool like our own Ross and Joey, or Lockergnome's Chris Pirillo, you would be hard pressed to find anything other than the tell tale reader account sign up to differentiate our tool from competitor's applications. When looking at most tools from the outside looking in we all sort of look alike, and it's not until you get under the hood of Blogware that you can really differentiate our service. I'm sure Blogware is still in the realm of undiscovered gold for most blog publishers out there but the question you may be asking is why?

When you look at our feature comparison chart, or any of the few third party reviews posted on line that include us directly you would find we are ranked in the top for almost every category and are pretty clear winners from a wholesale or enterprise perspective, so why hasn't the word spread?

When I look at third party vendors who have blogging applications that support Blogware, they tend to mention our retail partners more than us when compiling the list of supported platforms… why?

Only one answer to this one, trust…

Trust that we are a dedicate wholesale supplier that does not heavily compete with our customers in the retail space. 

Trust that we are a supplier that treats all of our customers fairly and we value all relationships no matter how big or small.

Trust that we try not to expend more resources on our branding than our retail partners do on theirs.

Trust that we recognize our partner's customers are their own and we stand behind our retail partners every time when facing them.

This trust is why we are the World's largest dedicated wholesale domain registrar with in excess of 5000 retail partners in over a 190 countries worldwide. This is also why we have one of the most loyal customer bases in our industry who recognize that due to our positioning we have to charge a little more and over deliver since our partners trust us with their hard earned brand every time they provision one of our services to their own customer base.

So, based on all of this I'm sure you can see why Blogware may not be too well known in the blogosphere, but if Mr. Scoble would like to give our tool a fair shot, I'm sure he won't be disappointed and may even be looking for a Blogware retail partner he can call his own someday.