Blog Search Heats Up… Or Does it?
According to this Econtent article, Yahoo is on the verge of releasing their new Blog search tool. Will it bring with it the same thunderous anticlimactic silence of Google's Blog Search launch?
I mean don't get me wrong, I do like Google's blog search. I've mentioned in the past it's very googlish in being simple and highly targeted, but the one thing you will notice when you read this article is that you get a sense of comfort and complacency from the smaller players when talking about the incumbents.
None of them seem very concerned that these mega-billion dollar conglomerate market leaders are entering their space, and in all honesty I don't blame them since I wouldn't really be either. There's nothing really different with their approach and due to their size they don't think they have to…
They are trying to do something the same way the innovators have already been doing in a market stew pot that is constantly churning and changing without having the same flexibility of being small and adaptable to change with it. This means that strategically they have to tread a thin line and not deviate too far since there is no way they could hope to match the hop, skip, and jump of all of these RSS search focused players who eat and breath blogging.
Unless Yahoo does something extremely different, expect a little hype, a ton of spin, and an exodus back to Pubsub, Icerocket and Technorati.
