Supersize your combo to a McBlog?
I have to say that Iupload has been sharing some great learning about blogging in the enterprise space as of late. I'll do a follow up article on the Corporate Blogging survey they released through Guidewire last week that has some pretty valuable data later, but I also found this article from PC Advisors which highlights a couple of direct examples of verticals that blogging can be applied to right away.
I'm mentioning this since the Enterprise market is a great area for our retail partners to mine and although we have some progress on our plate to make Blogware a little more friendly to the more Firewall conscious enterprise customers, our tool has a lot of great differentiation and features for public community building and marketing oriented strategies that I'd love to get into if anyone's interested.
“Hopper's company recently trumpeted a super-sized deal with McDonald's that will find the junk-food giant initially using iUpload's blogging technology for internal corporate communications. However, Hopper says the day may soon arrive when your McDonald's server asks, “Would you like a blog with that burger?” While the corporate communications piece is still only in pilot mode, the grander vision would have blogs playing a role in marketing at the franchise level. McDonald's serves 50 million customers a day.”
This snippet shows a very interesting strategy on how to get corporate or business customers more comfortable with the potential risks associated with blogging by introducing babysteps into the effort with intranet applications. This marketing blog that we created is an example of the application of blogging for the Intranet and how our tool can easily be used as a corporate collaboration piece, an area to share competitive information, a project tracker, as well as a great distribution channelthrough both RSS and the Email Subscription features that we support.
“Sure, they're concerned about employees blogging off the cliff, but the risk/reward analyses are falling squarely in favour of all this being more than a fad.”
They definitely hit the nail on the head with this one.
