Click To Hit

This is but a teaser of what's to come. In the near future you'll notice additional press coverage and the resultant ”outing” of an entire industry that has traditionally remained a pretty private club of Traffic Monetizers, Public Companies, Speculators, and even Institutional Investors.

“The Fish.com transaction underscores the value of owning a mission-critical domain name,” said Afternic President Roger Collins. “There is no question that premium names help businesses establish the impression of brand leadership and allow them to become more effective Internet marketers.”

… and at a cool million being spent on just the rights to use a particular domain name, it's pretty hard to argue with that logic.

Think of a domain name as your key to an effective Internet real estate strategy. It's the Internet equivalent of the “location” your traditional brick and mortar makes or breaks their business on. One thing even some Internet experts don't realize is that a pretty significant portion of Internet Surfers assume they can find what they want by merely doing a type-in before even considering a search engine.

He said that not only does a domain name like Fish.com reel in excellent search engine results, but it is an ideal domain to drive “type-in” traffic to the new owner's business. Type-in traffic is generated by consumers who simply type a generic URL into a browser and land on a site.

If I want a bicycle, I'm sure that bicycle.com will have what I'm looking for. If I need an aquarium, I'm sure that fish.com will have what I need. It seems that www.dog.com was willing to bet a million dollars on that and based on the what I'm sure was quite a significant investment to acquire dog.com, horse.com and bird.com as well, a pretty proven model.

The next steps? Well this private club will now start to expand, there will be additional interest, media, and buzz surrounding these deals as more and more of them are publicized.

What will happen to the existing members of this club? Well some will take their profits, sell off their assets and get out. The smart ones… well that's a different story. Instead of selling, they should invest in this prime Internet Real Estate by doing exactly what dog.com is doing. Build an Internet property around these key locations.

Why just sell or lease a premium storefront where with today's technology combined with this innovative and resource rich medium called the Internet, you could become an effective and competitive e-tailor with little to no start up capital or specific expertise required. There are many Web Building Tool services, tons of competitive ecommerce gateway providers to collect your payments, billing / shipping solutions galore, and  tons of wholesalers in almost every vertical to fit any domain real estate needs.

The old axiom of “build it and they will come” is morphing into a question you should be asking yourself if you own any of these prime properties..

“They're already coming, so why haven't you built it yet?”