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I buy a lot of stuff, from gadgets, to clothes, to cars to all kinds of things my fast paced modern lifestyle requires. Throw my wife and family into the mix and there’s a whirlwind of consumption that makes Twister look more like a board game than a blockbuster movie.

With all of this hard earned income being spent, what are we gaining? Allot of stuff, sure, that’s why we’re buying things in the first place, because we need stuff… but I mean what do I gain as a consumer? What power am I acquiring and effectively using to improve my life?

They say the consumer has the ultimate power; they can sway markets and dictate the growth or demise of any business all through how they spend their dollars. Sure, where I choose to spend my money combined with all of the other buyers out there does affect the market, but is that the end of where our power lies?

I personally question whether my power as a consumer ends there. I think that with all of the hard earned income I dispose of on a daily basis I can influence things much more than just through my buying choices. With the advent of the Internet which allows me to interact with others in ways never dreamed of there has to be a better way that I can band with other consumers so that we may influence the market to meet the needs of our specific lives.

Specific life is the key term in that statement, feedback to manufacturers has been around for a while but that isn’t what I’m talking about. Some unnamed feedback form will never give the manufacturer the data they need to cater to my specific needs. I’m talking about something different, a vehicle that will allow me to leverage my buying power to its utmost, and maybe even assist with future purchases down the road.

That to me would be the vehicle that would enable me to fully leverage my true power as a consumer, and we hope to bring that vehicle to the market very, very soon.