Archive for July 13th, 2005

Vlogging or Videocasting your way to Thoughtshare

Wednesday, July 13th, 2005

Wired has a piece on the emerging trend of video blogging that is the obvious next step to Podcasting.

Some call it Videocasting, some Vlogging, but no matter your flavor it is the wonderful art of embedding custom video clips into your weblog entries and RSS feeds. The one misnomer I found in the article is the statement:

Olsen also said that vlogging doesn't have any wildly popular device like the iPod to help fuel the vlogging trend — yet.

Chuck Olsen is a Video Blogger that is quoted repeatedly through the article, but IMHO Chuck, I beg to disagree. I know that the Sony PSP is not as wildly popular as the Apple Ipod… yet, but exposure and promotion of Video blogging as an easy medium may change that fact whether it is coined PSPcasting, videopodcasting (Apple Ipod Video?) or something else…

With the current growth rate of Blogging and Podcasting it is only a matter of time before this grows like wildfire too.

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Boeing bows to the power of Bloggers

Wednesday, July 13th, 2005

Boeing has decided to market their new Connexion in-flight Internet service by taking up a few prominent bloggers on a voyage to demonstrate how blogging is a great way to use the service… Great way of acquiring some viral marketing to promote the new service is more like it, but it does go to show that the big corporations are recognizing the power of viral marketing and how blogs and prominent bloggers are one of the best ways to do so.

It's an important new way to communicate with the public, said Terrance Scott, a spokesman for Connexion by Boeing, the company's aerial Internet service. “We're working with that community to understand how it fits into the news cycle, how it fits into marketing,” he said. Bloggers already are using Connexion during flights to keep in touch with people on the ground, Scott said. “We're seeing a ton of it at 30,000 feet.”

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